Marketing


Foursquare is a location aware social platform with a fun gaming component (my previous post explains Foursquare). Already, there are several implications that hospitality businesses can take advantage of Foursquare and here are a few ways I think the hospitality industry can benefit from using this social platform.

-Cafes, restaurants and hotels can reward users with incentives for using Foursquare. For example a discount could be offered to Foursquare users who check in into that location.

-There could be a separate promotion to reward anyone who achieves ‘mayor’ status every week. Think about it, this is really an offshoot of your loyalty program…or should I say a loyalty program on steroids and very transparent!

-Guest satisfaction reigns supreme! Happy patrons will ‘shout’ tips to their friends and happily make suggestions that can benefit a business in more than one ways.

-People might use the platform to see which of their friends have checked into a certain location or how busy it is. As this social platform is in its very early stages of inception it remains to be seen if people will use it as a metric to decide if they should visit a club or restaurant.

-Hospitality businesses can easily harness the robust information available about their customers and competition. This location aware platform is more robust than the likes of Brightkite and Gowalla and early adopters can take huge advantage…just like Twitter a couple of years ago!

Read my full article on Foursquare published in ehotelier.

by Teg Brar

What is foursquare? It is far more than a ball game…Just when we thought we had our heads wrapped around Twitter, along comes another social network with an additional layer of gaming integrated in it. Foursquare“>Foursquare is the Brainchild of Dennis Crowley (dodgeball) and Naveen Selvadurai. Word has it that it was awarded the darling status at South by Southwest Austin this year somewhat similar to Twitter in 2007. Location sharing applications on mobile devices undoubtedly seem to be the future…here are some fundamental basics about how this new platform works; personally I found it quite interesting and could not help but think how businesses can benefit from it.
-Can be used on the web or with a mobile device
-Once you have set up an account, you can look for your friends that are using Foursquare.
-You can check in into different locations bars, cafes, night clubs, restaurants etc. and find out which of your other friends are at that location. Or simply discover popular venues!
-You earn points every time you check into a location and if you are the person that has checked into that particular location more than anyone else you’ll become the mayor of that spot (sounds influential) until someone else takes the honor away from you by visiting more often.
-When you are checked in at the location, you have the ability to leave tips which are your recommendations to others when they are at this location. For example, great coffee at ABC café! To do’s are simply reminders to yourself about this location.
-Foursquare is fully integrated with Twitter and gives you the possibility to tweet every check in. Currently it has an iPhone application with soon to follow Blackberry.
To follow…how can hospitality businesses take advantage of location based social networking.
by Teg Brar