Positioning and effectively communicating that position to your target market is vital to the success of your organization. To maximize your marketing dollars, here are a few questions you should be asking yourself…

What is your current position now?
How are you seen by the market now? Your management may think that you have the finest rooms in the city, but what is most important is if the market supports this view or not! Are you perceived as up market, luxurious and service oriented?

* Are you perceived as being expensive?
* Are you tired, out of date, rundown or are you considered state of the art and cutting edge?
* What are your customers’ views? What do they tell you in their feedback?
* How is your repeat business? What are the reasons for guests returning to your hotel? Read more…